Redefining Market Research: Insights from Leonard Murphy on Innovation and AI
February 12, 2025
In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, his passion for innovation, and how he has evolved to become a trusted advisor to industry leaders navigating disruption. Lenny also shares his insights into the industry's evolution and gives his perspective on the role of AI in shaping the future of research. From the importance of asking the right questions to navigating the challenges of disruption, this episode is a must-listen for anyone in the market research space.
In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, his passion for innovation, and how he has evolved to become a trusted advisor to industry leaders navigating disruption. Lenny shares his insights into the industry's evolution and gives his perspective on the role of AI in shaping the future of research. From the importance of asking the right questions to navigating the challenges of disruption, this episode is a must-listen for anyone in the market research space.
Lenny Murphy is a recognized pioneer in the field of market research, with over two decades of experience at the intersection of insights, technology, and business strategy. As the driving force behind GreenBook and Gen2 Advisors, Lenny has played a pivotal role in shaping the industry, helping organizations navigate disruption and embrace innovation. He’s a champion of transformative technologies like AI, advocating for their thoughtful integration to amplify human expertise and unlock deeper insights. Lenny is a true visionary—guiding countless businesses in leveraging data and insights to drive smarter decisions and achieve sustainable growth. His expertise and influence have made him one of the most respected voices in the market research community.
Quotes
- “Disruption occurs when we work in the business, not on the business. Leaders need to focus on where the puck is going, not just where it is now because staying ahead means anticipating tomorrow’s game today.”
2. “AI connects the dots like never before, making it easier to integrate, synthesize, and act on insights. But it’s still up to humans to ask the right questions, validate the answers, and ensure innovation aligns with purpose.”
3. “We’re not just researchers; we’re the keepers of the ‘why.’ Our job is to understand data, connect the dots, and deliver insights that drive meaningful decisions, turning complexity into clarity and action."
4. “The pace of change is faster than ever. If you’re not actively adapting and embracing new tools, you’re already falling behind, but those who stay curious and agile can turn disruption into opportunity.”
3. “We’re not just researchers; we’re the keepers of the ‘why.’ Our job is to understand data, connect the dots, and deliver insights that drive meaningful decisions, turning complexity into clarity and action."
4. “The pace of change is faster than ever. If you’re not actively adapting and embracing new tools, you’re already falling behind, but those who stay curious and agile can turn disruption into opportunity.”
Episode Resources
- Lenny Murphy on LinkedIn
- GreenBook Official Website
- Gen2 Advisors Official website
- Stephanie on LinkedIn
- Matt on LinkedIn
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